Frase combines content research, brief generation, and AI writing into one workflow at a price point far below Surfer SEO. For bloggers and content teams focused on Google rankings, it's one of the best value tools available.
Frase is an AI-powered SEO content platform that helps you research, write, and optimize content designed to rank on Google. It analyzes the top search results for any keyword and helps you understand what your content needs to cover to compete — then assists you in writing it.
Where Surfer SEO focuses on data density and precise optimization scores, Frase emphasizes the research and briefing process — understanding search intent and building comprehensive content outlines before writing begins.
Enter any keyword and Frase instantly pulls the top 20 Google results and extracts their key topics, headings, word counts, and questions answered. This gives you a complete picture of what content ranks and why — essential intelligence before writing a single word.
Frase generates detailed content briefs automatically — recommended headings, topics to cover, questions to answer, and target word count based on what's already ranking. A well-structured brief from Frase cuts research time from hours to minutes.
Write directly in Frase's editor and receive a real-time optimization score based on topic coverage compared to top-ranking pages. The score improves as you cover more relevant topics — a tangible guide to when your content is comprehensive enough to compete.
Frase includes an AI writer that generates content within the editor, trained to follow the brief structure. The quality is functional but not exceptional — most users use Frase for research and briefing, then write content in a dedicated tool like Jasper or Claude before returning to Frase to optimize.
Frase aggregates questions people ask about any topic from Google's People Also Ask, Reddit, Quora, and other sources. This is invaluable for FAQ sections and for understanding exactly what your audience wants to know — content that answers real questions performs better in search.
The most common comparison. Frase wins on price ($15/month vs $99/month) and research depth. Surfer wins on optimization precision and data density. For bloggers and small teams on a budget, Frase delivers the most important SEO content capabilities at a fraction of Surfer's cost. Agencies and high-volume operations often prefer Surfer's more granular control.
| Plan | Price | Documents/Month |
|---|---|---|
| Solo | $15/month | 4 |
| Basic | $45/month | 30 |
| Team | $115/month | Unlimited |
Frase is the most accessible entry point into AI-assisted SEO content creation. At $15/month with a $1 trial, the barrier to entry is near zero. For bloggers publishing 2-4 SEO articles per month, the Solo plan is perfect. The research capabilities alone — SERP analysis, question research, brief generation — are worth the subscription even if you write content in a different tool.
Affiliate disclosure: We may earn a commission if you sign up through our links. This doesn't affect our reviews.